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golfclubmanagement.net 

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golflincsuk - incorporating golf club marketing.org lincolnshire courses location map home asby decoy belton park blankney boston west boston canwick park carholme cleethorpes elsham forest pines gainsborough gedney hill grange park grimsby hirst priory park holme hall horncastle immingham kenwick park kirton holme lincoln torksey louth market rasen martin moor millfield normanby hall north shore owmby pottergate sandilands seacroft sleaford south kyme southview spalding stoke rochford sudbrook moor sutton bridge tetney the manor toft hotel waltham windmill woodhall spa woodthorpe hall millfield golf complex marketing your club s1-marketing context s2-basic marketing theory s3-challenges ahead s4-practical marketing for you s5-involving your customers s6-promoting your club s7-the membership dilemma s8-maximising your assets diy club marketing agenda example marketing or reality home miscellany lincs course map getting a new knee! marketing paper order form golf club marketing & management - dedicated to survival of the traditional club give your club a competitive advantage by: bob braban head of education marketing international 1996-2005 winner-bedfordshire chambers of commerce millenium marketing award director/marketing adviser/keynote speaker - international conferences, exhibitions & fairs (icef) berlin - 1998-2005 these are the statistics that shout loudly that golf club management and marketing must be improved 1. 100,000 - the drop in golf club members in the uk over the past 12 years. 2. 500,000+ - the increase in membership places since 1998. 3. 800 - the number of new courses since 1998. 4. 4+% - annual decline in the number of golf club members. 5. 100 - the number of usa courses closing every year! 6. 27% - the percentage of uk golf club web sites that meet essential marketing criteria. 7. 11% - the percentage of uk golf clubs that have appointed a contactable marketing officer. 8. 22% - the percentage of uk clubs that have either no published e-mail address or one that deters contact with the club. 9. 23% - the percentage of golfers who claim no experience of being treated as a valued customer by a golf club. 10. 22 - the number of courses up for sale on 1 december 2014 11. £25,000 to £40,000+ - potential annual budget reduction achievable by many golf clubs through lateral business thinking, 12. 35% - the percentage of non-golfers who say they do not know how to get started in golf. it is true that statistics can be made to prove anything, but the above stats do illustrate the fundamental problem facing golf clubs around the world. the uk is particularly badly hit, with massive over-provision that poses a real problem for traditional clubs. there is a fast growing threat from companies like crown golf and hotel chains including devere and ihg. one only has to look at the 'english club golfer' display advertisements to get a feel for the strength of their assault on the market. their presence is starting to change the way new golfers look at the sport and although some see this as good for golfers, it is certainly not good for the traditional club. you may say that with their current standing the threat from the new providers is not too serious, but they will grow rapidly and they need only reduce a traditional club’s membership by a relatively small number to make that club a casualty, as several have been over the past couple of years. one single fact that you should recognise is that in many regards the main difference between 'them and us' is that they are very good at marketing and management. we could be but are not! too many good years have made us complacent. as a golf club member for near 50 years and a former captain of 3 clubs in the uk (twice) and germany (once), i feel passionately that every possible measure should be taken to preserve the traditional golf club. the tier-one prestige clubs much coveted by the rich and famous are not really under threat. it is the local tier-two club that has for decades provided the golf centre for its local community that is most at risk and is least likely to have the resources to ensure survival. managers know that many have closed over recent years and as we enter 2015, some 22 are up for sale. i know from experience that most clubs have difficulty in balancing the annual budget and are reluctant to spend the sort of money demanded by marketing consultants. nor do they need to. anyone who has been involved in running a club will understand that one cannot tackle the marketing task without looking at certain elements of management. accordingly, this site covers those more obvious management initiatives to which many clubs appear blind. good marketing is vital to survival, but is not about spending large sums of money. marketing is really about developing an enthusiasm for your product and conveying that enthusiasm to potential customers. it takes a good team of members and a little knowledge and understanding. for those involved it can be really rewarding. most of the required knowledge and understanding is available free on this site. to meet essential site and admin costs i make the remainder available at a small one-off charge. the marketing/management element of the site contains the following sections: section 1 . putting golf club marketing & management into context section 2 . a small element of marketing theory section 3 . the challenges facing traditional clubs section 4 . practical marketing& management initiatives that have generally not been adopted but are proven to work section 5 . involving your customers in your marketing initiatives section 6 . promoting your club section 7 . a look at the membership dilemma section 8 . making the most of your existing assets diy marketing - how to avoid consultancy costs marketing v reality - a look at how successful companies achieve success from marketing section 4 & section 6 inclusion order form comprehensive agenda for a marketing meeting for those who prefer to read the whole document rather than the individual web page sections, sections 1,2,3,5,7, and 8 are consolidated into a pdf that will open at this link. in addition, some individual pages have download links for that page. what we offer? - there are a host of marketing companies moving into the golf market. quite reasonably they are 'for profit' businesses that will provide a service to anyone who will pay, be they hotels, golf companies or neighbouring clubs who are your direct competitors. their fees are significant. golflincsuk is an initiative by a retired marketing professional that is dedicated to traditional clubs. there are no consultancy day rates or high fees. what is offered mirrors what you will get from a professional consultancy for a very large fee; except that it is almost all free and is backed by a great deal more real golf experience. in fairness to existing subscribers we guarantee not to accept a subscription from a near competitor. it is regretted that unauthorised downloading has resulted in the practical solutions pages and those on promoting your club, offering tried and tested and original marketing initiatives, being redacted. however, a list of topics covered is on the page . the complete text is provided to subscribers. the package can save tens of hours of research, exorbitant consultancy fees and many hours of pre-meeting administration as well as ensuring inclusion of the initiatives and ideas a meeting will wish to consider. it costs the equivalent of a couple of green fees or a couple of boxes of premium balls! see below for details. before you move on, etch this imperative into your every thought: “our golf club is essentially a business and we exist to sell our product to customers – if our business fails, all other aims and aspirations fail with it” the marketing content of this site is copyright golflinksuk 2012 copies of the consolidated 30 page document in .pdf format, containing all information on this site t

URL analysis for golfclubmarketing.org

http://www.golfclubmarketing.org/order%20form.pdf
http://www.golfclubmarketing.org/map.htm
http://www.golfclubmarketing.org/golf%20club%20marketing(le).pdf

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WHOIS LIMIT EXCEEDED - SEE WWW.PIR.ORG/WHOIS FOR DETAILS

  REFERRER http://www.pir.org/

  REGISTRAR Public Interest Registry

SERVERS

  SERVER org.whois-servers.net

  ARGS golfclubmarketing.org

  PORT 43

  TYPE domain

  REGISTERED unknown

DOMAIN

  NAME golfclubmarketing.org

NSERVER

  NS2.EXTENDNET.CO.UK 91.109.6.214

  NS1.EXTENDNET.CO.UK 91.109.14.193

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